In 2021, we joined forces with award-winning digital marketing agency Sleeping Giant Media, who have embraced Kent's incredible volunteers who make the grassroots game fantastic across the county. 

Since the partnership began, Sleeping Giant Media has supported nearly 200 volunteers across the game, upskilling those responsible for their club or league social media to get the most from their channels. They have also sponsored the Digital Club Of The Year Award at our Grassroots Workforce Awards for the last two years, provided invaluable advice for volunteers, participated in our Business Sixes events, and attended Kent FA events. This partnership perfectly blends professional expertise with community engagement, creating a powerful synergy that positively impacts both Kent football and the community they serve.  

We met with Ben Abbott, Group Sales Manager at Sleeping Giant Media.  

For those who do not know much about SGM, can you tell us more about the company?

"We're Sleeping Giant Media, an award-winning digital marketing agency responsible for awakening performance potential in businesses across the UK. For the past fifteen years, we've provided expert-driven digital marketing delivery, commercially focused insights, and outcome-oriented education. We've achieved industry-leading results and awards from The Drum, Chartered Institute of Marketing, and many more. Our mission? To deliver digital marketing excellence for every single one of our clients through the delivery of SEO, PPC, social media marketing, content marketing, data and tracking."

How many people do you employ in Kent?

"We currently employ 62 staff members in Kent; we also have a segment of our workforce operating remotely across the UK."

You are the Kent FA's Digital Media Partner – why did Sleeping Giant Media decide to support the Kent grassroots game?

"Our location in Kent and the first-hand exposure to grassroots football at various levels sparked the love for the sport in many of our employees. We aim to show our support for the game in the best way we can by contributing to its digital growth!"

What do you love most about mixing business with football?

"What we appreciate about blending football with our business is how it fosters a sense of togetherness among our team members and external partners. We've witnessed people forging connections through shared football affiliations. It injects a sense of enjoyment and friendly competition into our workplace. We love taking our GIANTS to live football matches, offering a glimpse into our colleagues' personalities beyond the office setting."

You sponsor the Digital Club of The Year Awards – tell us why you enjoy supporting this award each year.

"Establishing a robust digital presence is important for the growth of clubs, and it's a cause we are really passionate about. We're committed to acknowledging and applauding the achievements of clubs in enhancing their digital performance throughout the season. Additionally, we aim to promote local club events to attract more spectators and bolster support for the teams."

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Rising Stars FC were named as our Digital Club of the Year

"Celebrating the Digital Club of the Year Awards and getting a team together for the Business 6's cup - it's great to bring the team together and play with like-minded businesses who are passionate about the game."

The 2023/24 season is well underway. What are you looking forward to the most this season?

"Seeing all of the brilliant goals scored in the grassroots game being shared across social media, with clubs celebrating the successes of their players."

In the dynamic digital marketing realm, the partnership with Sleeping Giant Media stands out by merging their profound digital expertise with the unwavering support of grassroots football across Kent. Stay tuned as Digital Club Of The Year nominations open in the New Year. 

To find out more about Sleeping Giant Media, CLICK HERE

If you want to learn more about Kent FA's partnerships, please contact Claire Whybrew, Head of Marketing and Partnerships at Claire.Whybrew@KentFA.com. 

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